With all of the recent (and let’s be honest, a bit terrifying!) advancements in AI, it’s hard to not ask yourself what will become of the world and how we operate in a few years time. As AI becomes more intelligent everyday, it feels like no industry is safe from the possibility of having AI take over the jobs that humans once worked so hard to have.

I recently stumbled across a Reel by Jing Xue and it really got me thinking, particularly about the industry that we as Packsia operate in: content creation. In her video, she talks about Typeface, a brand new company founded by the former CTO of Adobe which aims to help businesses and brands generate marketing content using AI. 

This means that the AI program has the possibility eradicate the jobs of writers, social media managers, designers, and more—much like apps like Jasper and ChatGPT have already started to do. As a creative, this didn’t sit right with me, especially when it comes to video content creation. So, for today’s blog, I wanted to shine a light on the reasons why I believe that human video content creators will always be superior to artificial intelligence. 

AI-Technology Lacks Skill

While AI-technology exists for almost everything, a high-quality video generator is yet to arrive—and it will likely take a while. This is because creating high-quality video requires a high level of creativity, artistry, and skill that cannot be quickly replicated by a machine. While they have tried multiple times, all of the results end up being unrealistic and not smooth.

This is music to our ears, to be honest! While it’s a fact we’ve always known, it’s comforting to know that the high-level talents of content creators (like our beloved Packsia creators around the world) isn’t just something you can replace with technology. It’s because of this skill that we will always uplift, pay, and support creators because they are worth it.

AI-Technology Lacks Soul

Video content creation isn’t just about pointing and shooting at a pretty subject. It’s about nuances. It’s about storytelling. It’s about that perfect lighting and the intricate pacing that brings good quality video to life. This applies especially when creating video content for brands who are trying to put out authentic messaging surrounding their company, what they offer, and who they are. Luckily, AI’s lack of soul makes it difficult for this type of technology to nail down. Once again, a human will always (in my opinion) deliver better results than a robot. Yes, even if it takes more time and costs more money! 

No matter how advanced AI technology gets, we hope that brands and businesses around the world continue to acknowledge that there really isn’t anything like man and womanmade art. On the flip side, we totally recognize that some AI-technology can be really helpful to artists, and by all means you should feel free to take advantage of what the future has to offer. However, when it comes to the final product, nothing beats the real thing.

We love you, content creators! You’re all our heroes.