To stay ahead of the game on social media (or even just to keep up, let’s be honest!), your content strategy needs to be strong. No matter who you are or what industry you’re in, there are a lot of other accounts like yours out there, all competing for the spotlight.

For brands online, engagement is key, whether that’s inspiring a share to stories, a comment,  a save, or even the simple (yet to this day, highly valuable) like. So, how do you stop the scroll and drive action? We recently came across this article by The Creative Bodega about the four most effective types of content to share on social media. We absolutely loved how they organized the valuable content categories, so you know we had to share it with our community as well!

Are you ready to elevate your social strategy and start scheduling content that gets attention? Here are the four of the most effective types of content…and how you can create them with Packsia’s library of aesthetic vertical video.

Educational Content

One of the best ways to capture your audience’s attention is by teaching something to them. Since people usually turn to social media for information, you can take this opportunity to share valuable knowledge in style by putting educational tidbits over top of an eye-catching vertical video. Here are some types of educational content that you can post:

• How-To Guides: Craft easy-to-follow guides on various topics related to your industry. Break down complex processes into simple steps.
• Lists: Share informative lists that offer quick tips or resources. Lists are easy to digest and highly shareable!
• Tools and Resources: Introduce your audience to helpful tools, software, or resources that can solve common problems they face.
• Processes: Explain intricate processes in your field. Transparency can build trust and authority.

Inspirational Content

Inspiring content is not only a  powerful motivator; it can also make someone’s day and generate a strong liking towards your brand. This can include videos where you lead by example and share your personal journey, offer tips for improvement in a step-by-step format over a vertical video, or share a quote over top of a video that can be shared across your follower’s accounts.

Entertaining Content

Not everything has to be serious! Have some fun and connect with your followers on a personal level. Sharing a funny meme from a throwback movie or TV show could be an ideal time to use one of our vibrant or vintage packs while sharing a hilarious and quippy X would also work over the top of any of our videos. 

Conversion Content

Of course, everyone is out here looking to drive conversions, from newsletter subscribers to website clicks. Though it may come off as salesy, this content type is still a strong and effective way to get attention. We recommend using our videos to promote freebies or sales all the time! Additionally, a five-star testimonial looks fabulous over top of an eye-catching video. 

Incorporating these types of content into your strategy will surely engage your audience, build trust, and ultimately generate conversions! No matter what you’re offering, you can always do it in motion with Packsia.