Strong visual content makes a difference in content performance, but even the most well-designed post needs to be delivered at the right time to land. At Packsia, we’re all about helping you create stunning video content that is ready to post, but it’s important to remember that timing also plays a big role. Knowing when your audience is most active can help turn casual scrollers into engaged followers. Plus, your gorgeous videos deserve to be seen! 

To bring you the most accurate insights, we reviewed fresh data from Sprout Social’s 2025 report, which analyzed 2.5 billion social engagements across over 600,000 profiles from more than 30,000 content creators and businesses. These stats offer an in-depth look at when people interact with content across platforms, broken down by day of the week and time of day. 

No time to read the full report? We've got you. For today’s blog, we’ve taken the key points on posting times for each platform so that you can make informed decisions when scheduling your content. Let’s take a closer look!

Facebook: Morning Momentum

Facebook engagement remains strong, especially in the early hours of the day. Posts perform best between 9 a.m. and noon on Mondays and Tuesdays and between 8 a.m. and noon on Thursdays. Wednesdays show two distinct peaks—from 8 to 11 a.m. and again from 3 to 5 p.m. Even weekends can bring results if you post between 9 and 10 a.m. on Saturdays or 8 a.m. to 1 p.m. on Sundays, though Sunday remains the lowest engagement day.

Facebook's morning crowd is ready if you’re using Packsia content to announce new offerings or share a brand message. Early weekday posts allow you to reach people as they check their feeds before diving into the workday.

Instagram: Midday Momentum

Instagram users are most active during the late morning to early afternoon, with consistently strong engagement between 10 a.m. and 4 p.m. on Mondays and Wednesdays, 10 a.m. to 2 p.m. on Tuesdays, and 10 a.m. to 3 p.m. on Thursdays. Fridays still work too, with high-performing windows at 11 a.m. and 2 p.m. Weekend usage is more scattered, though Saturday between 9 a.m. and 4 p.m. and Sunday mornings (10 a.m.–noon) can still get traction.

Whether you're posting a bold Reel, a trending quote, or a faceless voiceover using Packsia visuals, midweek midday posts will give your content the best chance of being seen, shared, and saved.

TikTok: Afternoon Energy

TikTok trends move fast—and so do users’ attention spans. According to Sprout’s data, the highest engagement lands on Wednesdays between 2 and 5 p.m., with vigorous activity between 12 and 5 p.m. on Mondays, 5 p.m. on Tuesdays and Fridays, and 3 to 5 p.m. on Thursdays. Saturdays offer a brief morning window between 9 and 11 a.m., followed by a second spike around 5 p.m., while Sundays stay active most of the day, from 8 a.m. to 5 p.m.—though it’s still the lowest-performing day overall.

The takeaway? Post when users are mentally checking out of work and leaning into entertainment. With Packsia’s short-form templates, you can join the feed without jumping in front of the camera.

Pinterest: The 1 PM Rule

Pinterest engagement this year is incredibly consistent: across all days of the week, 1 p.m. is the peak posting time. This midday moment aligns with users taking breaks to explore, plan, and save inspiration. Weekdays perform slightly better than weekends, but every day offers an opportunity when you schedule smartly.

If you’re using Packsia content to promote a blog post, digital download, or creative product, pinning it during this window will help you reach planners and pinners while they’re actively searching.

YouTube: Midday Uploads That Stick

On YouTube, posting your video at the right time can increase watch time and impressions—especially if you’re aiming to show up in the "Recommended" feed. Sprout’s 2025 data suggests 1 p.m. every day of the week is the best time to post, with Wednesday offering a secondary spike at 10 a.m.

If you’re turning Packsia videos into Shorts or using our kits for longer explainers, uploading at 1 p.m. can give your content the lift it needs to reach more viewers and earn a higher average view duration.

Timing is a Strategy—Not a Rule

While the exact timing of your posts will always depend on your audience and goals, having data-backed benchmarks is a helpful starting point. The patterns are clear: most platforms see the highest engagement during midmorning to early afternoon, particularly on weekdays. When used strategically, this information can help your content reach more people—without needing to post constantly.

Here’s a quick recap of the best times to post across significant platforms:

• Facebook engagement is highest during weekday mornings, especially between 9 a.m. and noon.
• Instagram performs best from late morning through early afternoon, particularly Monday through Thursday between 10 a.m. and 3 p.m.
• TikTok sees peak engagement between 2 and 5 p.m. on Wednesdays, with steady activity in the afternoon on most weekdays.
• Pinterest engagement is consistently highest at 1 p.m. every day of the week, with weekdays slightly outperforming weekends.
• YouTube content performs best when uploaded around 1 p.m., especially Monday through Thursday, with an additional peak on Wednesday at 10 a.m.

Remember, the goal isn’t to be everywhere at once—it’s to consistently show up where your audience already is. With Packsia’s ready-to-use content packs and these data-driven timing guidelines, you can build a schedule that works smarter, not harder.