The social media universe is buzzing with anticipation as we inch closer to 2025. At Packsia, we’re all about keeping you ahead of the curve, and when we came across Social Media Today’s predictions for the year ahead, we couldn’t help but dive in. These insights sparked something in us—so much so that we felt compelled to share them with you, along with our own take on what’s next for platforms like Meta, Instagram, Snapchat, and more.

From bold moves in AI to the ever-expanding role of video, the trends shaping tomorrow’s social landscape are too big to ignore. This two-part series explores the key shifts that will define 2025 and how brands can adapt with agility and creativity. So, buckle up—let’s start with two heavy hitters and a creative underdog leading the charge.

Meta Predictions

As the reigning king of social media, Meta isn’t slowing down. From new generative AI experiments to VR escapades, Facebook and Instagram are rewriting their playbooks. But are they on the right track? Here’s what to expect from Zuckerberg’s empire in 2025.

More AI

‍Meta is sinking billions into generative AI tools, prompting users with quirky suggestions like “Imagine a toga party for robots.” While entertaining, these tools often miss the mark regarding authentic social engagement. Social media thrives on human connection, and Meta’s push for AI-generated content risks alienating its core audience.

Meta’s goal? Flood feeds with AI-crafted experiences and convince creators to clone themselves into AI personas. Expect even more AI image prompts and bots, but whether users embrace them or swipe past remains to be seen. Personally, we believe AI can assist creative work—but it shouldn’t replace genuine human connection.

The Metaverse Isn’t Dead, Just Rebranding

‍Meta’s vision of a VR-driven metaverse is still simmering. Expect deeper integration of avatars in non-VR spaces, more customizable digital wardrobes, and VR-friendly games. Even non-VR users can join virtual experiences, making the metaverse less of a niche and more of an extension of social media in 2025.

Video Continues to Dominate

‍Short-form video is still king—yay! Facebook’s new dedicated video tab is proof that Meta sees TikTok as its fiercest competitor. In 2025, expect even more video content on your feed—whether it’s nostalgic movie clips, comedic micro-moments from your favorite Creators, or aesthetic Packsia video content. As TikTok faces regulatory hurdles, Meta is ready to swoop in and solidify its position as the top platform for binge-able video content.

Smarter Ads, Powered by AI

‍Meta’s Advantage+ campaigns are reshaping digital advertising. These automated ad systems are outperforming traditional methods by analyzing user data and predicting the best targets. For online brands, it’s a huge benefit—assuming you’re comfortable letting AI call the shots. 

Instagram Predictions

Instagram seems to have become the jack-of-all-trades in Meta’s portfolio, doing a bit of everything—but not exactly excelling at everything. In 2025, it’s predicted that Instagram will carve out its niche again. 

AI-Enhanced Filter

‍Forget random image generators. Instagram is likely to focus on tools that enhance your photos and videos. Think AI filters that transform everyday moments into cinematic masterpieces, which ties back to Instagram’s roots of personal creativity shared with friends.

Tapping Into VR

‍Remember when AR filters were all the rage? Instagram is taking that a step further with spatial filters and 3D objects. This immersive content could redefine how users interact with brands, especially in the fashion and interior design industries.

Reels Continue To Dominate

‍Reels remain Instagram’s main engagement engine, with short-form videos keeping users scrolling. However, the platform needs to diversify its offerings to retain user interest. Packsia tip: leverage Reels—especially ones that use Packsia videos—but don’t ignore other content formats. Your audience craves variety!

Threads Continues to Build Momentum

‍Meta’s Threads app is carving out its space in the social media world, offering a refreshing alternative to the chaos of traditional platforms like X (formerly Twitter). While its no-politics rule initially limited certain types of engagement, Threads has gained popularity by focusing on real-time, meaningful conversations without divisive noise. In 2025, we predict Threads will double down on this approach, leaning into its strengths as a platform for community-building and topic-driven discussions, solidifying its position as a favorite for users seeking thoughtful interactions.

Threads’ growth shows no signs of slowing as it continues to attract audiences looking for a fresh take on micro-blogging. Its commitment to fostering genuine connections, combined with Meta’s ongoing improvements to usability and integration with Instagram, positions Threads as a strong contender in the social media landscape for the year ahead.

Snapchat Predictions

Don’t count out this platform! Snapchat has carved out its niche as the platform for Gen Z, but it’s under increasing pressure to evolve. With AR still at its core, here’s where we see Snap going next.

Refocusing on AR Development

‍Snap’s AR glasses face stiff competition from Meta and Apple. We predict Snap will scale back its wearables ambitions and double down on being the AR filters and tools leader. The goal? Collaborate with bigger players like Meta to keep AR innovation alive.

Snapchat+

‍Snapchat’s subscription model is thriving, with over 12 million paying users. In 2025, Snapchat+ will likely feature exclusive tools, early access to new features, and premium AR experiences. Expect Snap to monetize its most loyal users while keeping the core platform free.

IRL Connection Features

‍Snap’s unique strength is its ability to connect users in real life. Features like Snap Map and friend meet-up prompts will become more prominent, helping Snap differentiate itself in an increasingly virtual social landscape.

Inbox Ads (Maybe?)

‍Snap’s plan to introduce ads in its inbox could backfire. Users view Snapchat as a private, safe space and intrusive ads might erode trust. This is a risky move, but Snap needs to innovate its ad revenue streams to stay competitive.

What About LinkedIn, TikTok, and X?

We hope you enjoyed these predictions for social media in 2025. Trust us, there’s a lot more to come Part 2 is just around the corner, where we’ll dive into what platforms like LinkedIn, TikTok, and X (formerly Twitter) have in store. From TikTok’s shopping push to LinkedIn’s AI-driven career tools, the next installment is packed with insights. As always, Packsia is here to help you navigate the shifting tides of social media with confidence and creativity. 

Stay tuned!