As a business owner, it’s safe to say that my company is on my mind daily, from thinking about how to improve the experience for our customers to proactively thinking of ways to elevate the product to keep up with social trends and technological advancements. 

Lately, however, I’ve been thinking a lot about the essence of what exactly it is that Packsia does for people through a marketing lens. Yes, on paper, Packsia is an online platform where you can find thousands of ready-to-use vertical videos for social media and branding; end of story, right? 

Well, not exactly…

People don’t buy products; they buy emotions

The other day I came across this article on Psychology Today on marketing and how people don’t buy things for the thing itself; they buy them because of what it can do for them emotionally. *aha moment!* 

It really got me thinking about Packsia and all the ways that I could shift my mindset when it comes to ads and marketing—honing in on the experience rather than the product itself. I found that in this process, I felt an immense sense of pride for my business, and for today’s blog, I wanted to share some ways that you, too, can adapt this marketing mindset to your brand. 

How will your product/service make our customers feel?

In any industry and market, customers seek services or things that make them feel positive emotions. For Packsia, some positive emotions a membership might evoke are powerful, prepared, equipped, excited, and more, especially as social media managers or brand managers.

In a case like this, wording like “Imagine how you’ll feel with thousands of videos at your fingertips” might communicate that customers will feel more prepared to plan their content. So, ask yourself: what positive emotions will your product/service bring to your customers? From there, you should have a more clear idea of how to word your copy and plan your marketing endeavors.

What negative feelings will your product/service eliminate?

On the flip side, highlighting the negative emotions that your product or service can eliminate is also a great way to connect with your customers and sell a positive experience. One of the most common bad feelings I know Packsia customers no longer face (at least when planning social content) is stress. Not knowing what to post or how to create video content is a taxing emotion for a business owner, but with Packsia, that all goes away. So, wording like “POV: You’re no longer stressed about posting video content because you joined Packsia” could be a great way to communicate something like this. 

What future emotions will your product/service evoke from your customers? 

Last but not least, how will your customers feel after they’ve been experiencing your product for an extended period of time? For Packsia, I know our customers’ brands are elevated, and their feeds look improved thanks to our aesthetic videos, so hone in on something like that by saying, “Imagine how elevated your brand will feel after using Packsia!”.

I hope this blog has inspired you to look closer at your business and give yourself a well-deserved pat on the back! Whatever it is that you are selling, just know that it is so much more than just the product itself. You’ve created an experience that makes people feel amazing, and that’s the kind of thing people will always want to buy.