Pinterest isn’t just a place for inspiration—it’s a powerful search engine designed to drive action. Unlike other platforms where content disappears quickly, Pinterest gives your posts a long shelf life, meaning your content generates views, engagement, and sales long after it’s posted. If you’re not using Pinterest strategically for your business, we hate to break it to you, but…you’re missing out on a consistent source of traffic for your brand and, inevitably, sales.

One of the most significant opportunities on Pinterest right now? Vertical video. With the right approach, video Pins can outperform static images, capture attention faster, and lead to more conversions. Whether you’re repurposing content from TikTok or creating Pins specifically for Pinterest using Packsia videos, this type of content is the key to maximizing visibility and results.

Ready to dive in and learn how Pinterest could be the missing piece of your social strategy? 

How Pinterest Is Different

First and foremost, let’s address the facts. Pinterest is built differently from other social platforms. Instead of endless scrolling, users actively search for ideas and products—which means your content reaches people who are already looking for what you offer. That’s why 89% of Pinterest users use the platform for purchase inspiration!

It's safe to say the numbers speak for themselves. Pinterest has 498 million monthly active users, and 2 billion searches are happening each month. Even better? Pins have a lifespan of 120+ days, meaning they keep working long after they’re published. Unlike Instagram or TikTok, where posts get buried in hours, Pinterest gives your content long-term exposure.

Why Vertical Video Wins on Pinterest

If you’re creating short-form video content for Instagram Reels or TikTok, Pinterest is the next place to leverage it. Video Pins get twice the engagement of static images and tend to rank higher in Pinterest search results. The more engaging your Pin, the more likely it is to be saved and reshared, increasing its lifespan even further.

Another advantage? Click-through rates. Video Pins aren’t just about engagement—they drive real traffic to your website. Unlike other platforms where video is self-contained, Pinterest encourages users to click through, making it an ideal channel for brands looking to convert viewers into customers.

Optimizing Vertical Video for Pinterest

Creating effective Video Pins isn’t just about uploading any clip—it’s about optimizing for visibility and engagement. The right design and strategy make all the difference.

• Use high-resolution visuals. Pinterest prioritizes high-quality content. Need help? Find premium vertical videos here.
• Overlay bold, clear text. Your message should be easy to read at a glance.
• Write keyword-rich titles and descriptions. Pinterest functions like a search engine, so SEO matters. Learn more about Pinterest SEO.
• Include a strong call to action. Whether it’s “Shop Now,” “Watch More,” or “Get Inspired,” direct users toward their next step.
• Post consistently. Pinterest rewards accounts that post regularly—aim for at least 5 Pins per day to maximize reach.

Packsia Helps You Stand Out On Pinterest

We’ve seen firsthand how vertical video transforms Pinterest results. By using Packsia’s high-quality videos, you can increase visibility, drive more traffic, and boost conversions—all with content that works for months, not minutes.

If you want to take full advantage of Pinterest’s potential, now is the time to start. Vertical video is a game-changer for engagement and sales, and the brands that invest in it today will see long-term benefits. Download our Pinterest Playbook here and start creating a Pinterest presence with Packsia today!

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