When it comes to Pinterest,
the number one thing to remember is that it’s not a social media platform. At its core, Pinterest is a visual search engine for finding ideas like recipes, home and style inspiration, and much more. There are billions of Pins on Pinterest, which means that there’s always something new to spark inspiration. When people discover Pins that they love, they then save them to boards to keep their ideas organized and easy to find. Pinterest was also one of the first platforms to begin paying its creators and collaborators and pushing people to grow within their own spaces, not just to grow the Pinterest platform. They always note that Pinterest doesn’t exist without its creatives planning, making, and doing. So, how can you leverage your Pins to be seen and shared across the world? We’ve got some ideas.
VERTICAL VIDEO PINS
Pinterest has always favored images and videos that were portrait, not landscape or square. This means all of the beautiful aesthetic videos you've created for Instagram Stories are perfectly sized to be re-used and transformed on Pinterest. Video Pins are the perfect way to catch someone's eye in a sea of still images. With all of your pins, you’re going to want to start with a 2:3 aspect ratio (1000 x 1500 pixels), and don’t forget to select a cover image when you upload your video so people can understand what your video is about with just one glance. Using clear titles and descriptions will help your aesthetic video get discovered in the Pinterest search. You can use up to 100 characters for your title and up to 500 characters for your description.
Pro tip: Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand, and never forget to have your logo or web URL discreetly somewhere when you can.
IDEA PINS
Idea Pins came onto the scene in 2020 and help to grow your audience outside of just followers (similar to reels, stories, and highlights, however Idea Pins don’t disappear after 24 hours.) They are a multi-page canvas aimed to share your biggest and brightest ideas. As with general Pins, using video is a great way to tell a story and helps you connect with your target audience. Create an Idea Pin that starts with a video on the first page to stand out in people’s feeds. Just make sure to add text overlay, as a recent survey of U.S. consumers found that 92% view videos with the sound off on mobile and 83% watch with sound off!
Pro tip: Always fill out the detail page so people can make your idea happen. You can list ingredients, supplies, etc. If that doesn't make sense for your content, be sure to simply put your website URL. Before publishing, make sure to tag relevant topics so your content reaches the right people.
DO YOUR RESEARCH
Reading through articles like Pinterest Predicts, or using the Trends tool is incredibly helpful when it comes to creating content and knowing what to post next. Instead of rushing to keep up with the trending audio or viral Reel that week, Pinterest uses data from all over the world to predict what is going to come next, so you’re always ahead of the curve!
Now is the time to capture your target audience’s attention with eye-catching video. Use real customer reviews, reviews from reputable publications, or text to describe what problems your brand solves over a Motion Pack. Ready to dive into the world of Pinterest? Check out our memberships page to sign up.
