Ready for more?

We received great feedback on our first blog post about marketing psychology through the lens of design, so let’s do it again! Last time, we covered the basics; this time, we will get a bit more into the nitty gritty. 

Have you ever heard of the term “Halo Effect” or thought about the psychology that social proof can have on your audience? Well, you’re about to…because class is officially back in session. 

Now, let's delve into five more key aspects of design psychology.

Framing and Perception

When framing your video or graphic, consider how the arrangement of objects and elements within your visual content can impact viewers' understanding of the message. By strategically framing certain elements, you can guide the audience's attention and enhance the impact of your marketing efforts. For example, framing techniques such as leading lines or focal points can help direct viewers' eyes to key information or desired emotions. 

Simplicity VS Complexity

Explore the contrast of simplicity and complexity when designing your assets, considering how more minimal designs can impact viewer interest and the clarity of your message. This balance can lead to a cleaner, straightforward approach that will capture attention differently than a more elaborate one. By playing these dynamics, you can tailor your designs to effectively engage viewers while ensuring your message remains clear and memorable.

The Halo Effect

The Halo Effect is a psychological concept that refers to how people transfer positive feelings about one aspect of something to other associated aspects. In branding and content marketing, this effect can be a make or break!

If a brand is known for its amazing customer service, consumers may also know that the brand is high quality and reliable, leading to increased trust and loyalty. In content marketing, you can harness the power of the Halo Effect by creating strong associations with positive qualities or values about your brand that your audience appreciates. 

Sensory Marketing

Sensory marketing on social media largely relates to how we can use music to psychologically impact whether a consumer will be interested in the ad or post. Tap into trending audio, of course, but ensure that your imagery matches up timing-wise (as well as aesthetically!) with your content. 

Social Proof Psychology 

The proof is in the pudding! People have strong emotional and psychological reactions to facts, which is why reviews or endorsements are very important. Even simply having the five-star symbol on your content in relation to a customer’s review will spark something in the buyer’s brain that lets them know that your product or service is proven to be good. Utilize UGC from your consumers, reviews, testimonials, or even engage in influencer partnerships to take full advantage of the power of social proof psychology. 

And there you have it! Thank you for reading through our mini psychology session; we hope you got some valuable takeaways from Parts 1 and 2. Feel free to apply any of these tip while using your Packsia videos and don’t forget to tag us in the final products; we can’t wait to see how you incorporate these design psychology ideas into your ads, posts, and stories.