Is one of your New Year’s Resolutions to stay up to date with current social media trends? Well, you’ve come to the right place if you’re looking to get started early!

As we know, trends online are constantly evolving each year and staying on top of them is the only way to keep your strategy fresh. As social media marketers ourselves, we’ve spent the last few weeks scouring the internet to get a glimpse into what’s going to be hot in 2024 and what’s kind of, well, over. So for today’s blog, we’re rounding up the five social media trends that we think are going to change the game next year and how Packsia can help you incorporate them into your gameplan.

Let’s dive in.

Social Media Will Be The New Google

That’s right, social media will become the most popular search engine. The ease of discovering information, products, and services through platforms like Instagram, Twitter, and Facebook is redefining the way users interact with content. So, what does that mean for you? Hashtags and keywords in your captions have never been more important if you’re looking to be the go-to source of info on a certain trending topic…and the best way to stand out amongst the competition? An aesthetic Packsia video, of course, wink wink.

Engagement Will Happen In DM’s More Than Comments

“Comment below!” is a CTA that might just become a thing of the past as privacy concerns rise and users seek more intimate connections with brands. So, while you can expect less comments on your content, you may want to refine your DM strategy and switch your CTA’s to “Send us a message!” in the caption or as text overlaying a Packsia video.

Shares Will Matter More Than Likes, Comments, Or Followers

This trend is one that might make lots of people breathe a sigh of relief! 2024 is all about shareable content, not about accounts with tons of followers or posts with thousands of likes, especially when those things can be purchased. Creating visually appealing and educational content that can be shared in personal messages to friends or in IG stories will be the top metric of success and Packsia can be your secret weapon when it comes to shareability.

YouTube Shorts Will Have Its Moment

Don’t sleep on YouTube Shorts! While this platform gets way less of the spotlight than TikTok and Reels, there are still in fact 2 billion people using YouTube Shorts every month. You can reach a whole new audience and incorporate some Packsia videos into the mix in 2024. Not sure where to get started? Check out this helpful guide.

Longer Videos Will Make a Comeback

Contrary to the short-form trend, longer videos are expected to make a comeback in 2024. Platforms like Instagram, Facebook Watch, and YouTube are investing in promoting and prioritizing longer videos. TikTok is even testing out 15-minute video format! This means you can use multiple Packsia videos to edit together a longer one as the backdrop to your content, whether that’s you in front of a green screen or a voiceover with educational information. 

Facts are facts, social media is a dynamic landscape and keeping ontop of these trends will be crucial for brands and content creators looking to stay relevant and connect with their target audiences in 2024. Whether it's adapting to the changing search engine dynamics, embracing private conversations, prioritizing shares, exploring YouTube Shorts, or delving into longer videos, we’re confident that you can keep your boat afloat in the wild seas of social media. 

‍