Another year has come and gone, which means some digital marketing trends are  being left in the past (sorry, BeReal) and others are rising up for their time to shine. We’re just a few weeks into 2024 and, believe it or not, the landscape of digital marketing is already evolving; and we’re not just talking about social media, either. 

Wanna keep up with what’s happening and avoid living in the past when it comes to your online marketing strategies? Here are five key digital marketing trends that are set to shape the industry this year, providing a fresh perspective and innovative ways for brands to connect with their audiences in a more authentic and engaging approach.

Alternative Platforms

In an Instagram and TikTok dominated world, many brands are seeking to expand their horizons by tapping into the power of alternative platforms to diversify their reach and explore niche audiences. Reddit, Pinterest, Threads, and more are becoming go-to platforms for marketers aiming to break through some of the noise. These platforms offer unique communities where brands can foster genuine connections and build a loyal customer base. By understanding the nuances of each platform, marketers can tailor their content to resonate with specific demographics that might otherwise be missed on the more popular platforms.

Shorter Copy

The rise of short form video has transformed the way users consume content, impacting not only attention spans but also changing the traditional approach to written content. In 2024, we can expect to see a shift towards shorter copy, with a focus on concise and impactful messaging. While longer-form content still holds value, marketers will shift their focus to getting the message out (whether in blogs or on website copy) within a 500-word framework. This not only caters to the fast-paced nature of online consumption but also aligns with the changing algorithms for high-quality SEO.

Live Content

Authenticity is key in the digital age (especially for Gen Z) and live content provides brands with a unique opportunity to connect with their audience in real-time. Platforms like TikTok and Instagram are becoming hubs for brands to host weekly or daily live sessions, offering an unfiltered and genuine interaction with their community. Live content not only humanizes brands but also fosters a sense of community and transparency. From product launches to behind-the-scenes glimpses, going live allows brands to showcase their personality and engage with their audience on a personal level.

Company Podcasts

As the podcast industry continues to flourish, brands are capitalizing on the audio renaissance by launching their own company podcasts. Similar to the blogging boom a few years ago, podcasts provide a platform for brands to share industry insights, thought leadership, and engaging stories. They also offer a convenient way for audiences to consume content on the go, fostering brand loyalty and positioning companies as authorities in their respective fields. 

Alternative Communications

While newsletters and direct messages (DMs) remain integral components of communication strategies, brands are expanding their reach by exploring alternative communication channels such as Messenger, Push notifications, and more. This diversified approach ensures that brands are present across various touchpoints, enhancing the overall customer experience. By leveraging different communication platforms, brands can tailor their messaging to suit the preferences of their audience, creating a seamless and personalized interaction.

Which of these trends are you going to incorporate into your digital marketing plan? Remember, the key to success lies in understanding the unique needs and preferences of the audience and adapting strategies accordingly. In an era of constant innovation, staying ahead of the curve is not just an option but a necessity for brands striving to make a lasting impact in the digital space.