Typography is more than just letters on a screen—it’s one of the backbones of great design, shaping how your audience experiences and connects with your content. Lately, fonts are evolving to be bolder, more expressive, and more immersive than ever. Whether it’s nostalgic throwbacks, futuristic fluidity, or handcrafted authenticity, typography sets the tone for digital storytelling.

At Packsia, we’re all about strong visual identity through video, and the right typography plays a massive role in making video content feel cohesive and intentional. Paired with trending colors, as discussed in our last blog, you’ll be set up for success when designing your content this year. Whether you’re creating social media ads, brand campaigns, or aesthetic-driven Reels, these font and typeface trends will help your videos stand out even more. 

Ready to become a typeface expert? Let’s get started. Here are the trends and styles of typefaces shaping how designers create content in 2025.

Y2K Digital Boldness

The early 2000s still have a massive impact on design, with chunky, pixel-inspired fonts leading the way. These bold, high-energy typefaces channel retro-futuristic aesthetics with bright colors and tech-inspired details.

Wanna be bold and Y2K? Here are some great opportunities to incorporate this style:

• Tech brands & gaming: Perfect for digital-first campaigns that embrace a neon, glitchy, or Web1-inspired look.
• Fashion & music promotions: Great for event posters, album drops, and hype-building visuals.
• Edgy social media content: Use in video overlays and motion graphics for a throwback-yet-modern feel.

If you’re looking for a great Canva font that fits this style, try VT323! 

Organic Futurism

Think smooth curves, free-flowing shapes, and a mix of natural and digital aesthetics. This trend draws inspiration from Art Nouveau but with a modern, experimental edge. These fonts feel fluid, often with unexpected shapes that make them stand out.Organic futurism is an excellent option for the following: 

• Luxury & wellness brands: Creates a refined, futuristic, yet organic look.
• High-end fashion & beauty: Works well in campaign videos that need an elevated, editorial feel.
• Minimalist, nature-driven aesthetics: Great for brands blending sustainability with digital-forward storytelling.

Try Marcellus if you’re looking for a great Canva font that fits this style! 

Handcrafted & Vintage-Inspired

Retro fonts inspired by old ticket stubs, packaging, and postcards are coming back. These fonts lean into history, often with a handmade touch that makes them warm and familiar.Handcrafted and vintage fonts work great for these types of content:

• Heritage brands & lifestyle companies: Evokes nostalgia while keeping things fresh for modern audiences.
• Handmade & artisanal products: Perfect for video content highlighting craftsmanship and authenticity.
• Storytelling & docu-style content: Enhances warm, personal narratives that benefit from a vintage aesthetic.

If you’re looking for a great Canva font that fits this style, try Special Elite! 

Modernized Retro Branding

Rather than replicating past trends, this approach updates classic fonts with cleaner lines, refined details, and contemporary color palettes. The result is something timeless yet completely fresh.Where to use retro typefaces? Here are some suggestions.

• Corporate rebrands & anniversary campaigns: Helps brands tap into nostalgia while modernizing their identity.
• Heritage-inspired digital content: Great for food and beverage companies that want to blend tradition with modern design.
• Throwback-inspired motion graphics: Perfect for adding personality to brand explainer videos or digital ads.

If you’re looking for a great Canva font that fits this style, try Norwester!

Custom Typefaces That Tell a Story

Brands are investing more in bespoke fonts that reflect their identity, emotions, or mission. Whether playful, sophisticated, or rebellious, these typefaces are designed to stand out and feel uniquely personal.Custom typefaces are great for these brands and campaigns.

• High-impact branding & logo animations: A custom typeface gives digital videos a distinct, ownable look.
• Editorial & campaign storytelling: Helps create an immersive, mood-driven visual experience.
• Luxury & artistic brands: Works well for businesses that want to build an instantly recognizable digital identity.

Playful, Oversized Letterforms

Minimalist, tight-set typography takes a backseat to big, exaggerated, and quirky fonts. These typefaces bring energy and personality to designs, making them impossible to ignore.Playful and oversized fonts are great for the following content and industries:

• Youth-focused brands & Gen Z marketing: Ideal for campaigns prioritizing fun, creativity, and bold visuals.
• Entertainment & event promotions: Helps convey excitement and spontaneity in social media videos.
• Animated typography overlays: Adds a dynamic, energetic feel to text-heavy video content.

If you’re looking for a great Canva font that fits this style, try Fredoka One.

Adaptive & Variable Fonts

Variable typefaces allow multiple styles, weights, and widths within a single design file. This makes adjusting typography for different screen sizes and dynamic layouts easier.You can use adaptive and variable fonts for the following:

• Responsive website & app videos: Maintains legibility while adding a sleek, adaptable look.
• E-commerce brands & digital advertising: Ensures consistency across various campaign elements.
• Tech-forward, futuristic aesthetics: Works well in AI-driven or interactive video experiences.

If you’re looking for a great Canva font that fits this style, try Roboto Flex.

Raw & Rebellious Anti-Design

Forget perfection—anti-design embraces rough edges, bold clashes, and chaotic compositions. Fonts in this category feel handmade, experimental, and deliberately disruptive.Not sure where to use raw and rebellious anti-design? Here’s some tips:

• Music & streetwear brands: Perfect for high-energy, raw, and culture-driven video content.
• Political & activist campaigns: Sends a strong, confident, unfiltered message.
• Lo-fi, grunge-inspired motion graphics: Great for creating raw, immediate, and high-impact visuals.

If you’re looking for a great Canva font that fits this style, try Glitch.

Kinetic Typography & Motion-Based Type

Animated text is becoming a standard in digital content. Motion is key to engagement, whether it’s subtle movement in a logo or full-scale kinetic typography sequences.Here’s where this font can come in handy!

• Instagram & TikTok videos: Keeps text engaging and attention-grabbing.
• Brand identity animations: Elevates logo reveals and digital storytelling.
• Interactive digital experiences: Works in explainer videos, online ads, and immersive campaigns.

If you’re looking for a great Canva font that fits this style, try Bebas Neue.

Illustrated & Custom-Drawn Lettering

Hand-drawn, expressive letterforms make the text feel more like art than typography. These fonts are playful, organic, and a little unexpected.You can use this type of font for the following:

• Art & design brands: Adds character to creative campaigns.
• Boutique & indie businesses: Feels handcrafted and unique in a digital space.
• Personalized marketing campaigns: Creates a more intimate, one-of-a-kind aesthetic.

If you’re looking for a great Canva font that fits this style, try Amatic SC.

Fonts are more than just an aesthetic choice—they shape how your audience experiences your content—and this year, typography will be bolder, more interactive, and more aligned with brand storytelling than ever before.These recommendations can help you take your typography game to the next level when creating stunning video content, whether playing with kinetic type, experimenting with nostalgic Y2K fonts, or crafting your custom typeface. Happy creating! We can’t wait to see the content you produce with the right video, color story, and fonts.