As active Instagram enthusiasts, we understand how frustrating it can be to pour your heart into creating video content only to have it fall flat. Let’s face it—Reels don’t just create themselves. They take a lot of time and effort to get the music timed right, design the layout, plan the voiceover, find the clips, write the caption, and more.
Many social media users admit that they are intimidated by creating video content, whether it’s because it seems like an overwhelming amount of work or because it’s technically too advanced. While we agree that posting photo dumps and aesthetic graphics is much easier, creating Reels on Instagram is essential to keeping up with the algorithm…so we’re here to help.
Recently, Instagram released some tips on how to improve Reels performance so that your hard work can pay off. When the advice comes straight from the horse’s mouth, you know it’s gotta mean something. So for today’s blog, we’re showcasing the top 10 tips that will help your Reels take off on Instagram!
1. Grab Attention in the First 3 Seconds
First impressions matter, especially on Reels. Captivate your audience within the first three seconds to keep them hooked. Use bold visuals (such as a Packsia video backdrop, just saying!), ask intriguing questions, or use catchy music to draw them in right away.
2. Stick to 30-60 Seconds
Brevity is your best friend. Reels that are 30 to 60 seconds long perform better because they’re just the right length to deliver your message without losing viewers’ interest. Avoid the 90-second trap; it’s too long and can lead to drop-offs. The more concise, the better.
3. Use Trending Hashtags
Hashtags are like breadcrumbs leading viewers to your content. While IG’s CEO may say they don’t improve reach, they still help categorize your content and join trending conversations. Find relevant and trending hashtags to increase your discoverability.
4. Tap Into Trends and Trending Audio
Riding the wave of trends and popular audio tracks can skyrocket your Reels’ visibility. Keep an eye on what’s hot and incorporate trending elements into your content to stay relevant and engaging!
5. Drive Direct Engagement
Engagement is key! Encourage your viewers to share, comment, and interact with your Reels. Direct engagement, especially shares, amplifies your content’s reach and boosts its performance on the platform.
6. Reply to Comments Within 7 Days
Timely interaction with your audience builds community and loyalty. Make it a habit to reply to comments within seven days. This responsiveness not only strengthens your relationship with followers but also signals to the algorithm that your content is active and engaging.
7. Share Across Platforms
Maximize your content’s impact by sharing your Reels on IG simultaneously with other platforms. Cross-promotion helps you tap into different audiences and drives more traffic to your Reels.
8. Create Relatable, Humorous Content
Relatability and humor are surefire ways to connect with your audience. Content that makes people laugh or feel understood gets shared more and remembered longer. Aim for authenticity and wit to make a lasting impression.
9. Upload High-Resolution Clips
Quality matters. High-resolution videos look more professional and are more enjoyable to watch. Ensure your Reels are crisp and clear to maintain a high standard of content.
10. Consistently Create
Consistency is crucial for growth. Aim to create and upload at least 10 Reels per month. This regularity keeps your audience engaged and helps you stay top of mind!
So, what do you say? Are you ready to take your Reels to the next level? Whether you incorporate all of these tips or just a few, you’re very likely to watch your performance soar on Instagram. Until next time, keep creating and keep shining!
